A new year brings changes and new beginnings. The checklist in starting a new business is often long and tedious. Some items are easily taken care of and others a little more difficult. Among the marketing items, the website, Linkedin company profile and even Facebook page get all the attention but little is given to the humble business card.
Perhaps 2012 is the year to reconsider.
Your business card is the second thing that your prospect comes in contact with after meeting you. It is often the most enduring physical manifestation of your company’s brand and stays on the recipient’s desk or ‘pile’ long after the first meeting. Decisions on the type of card stock, font and any special finishing can determine whether your card stays in the ‘resource’ or the ‘dead’ pile. Something as minor as the card stock can reduce the chances of the card making it to the former. As a general rule: thin and flimsy business cards communicate unreliability and low quality.
The folks at Businesscards.com has designed a very helpful infographic detailing the decisions that go into designing a business card. It offers clear visual cues to the various typeface and design layout considerations that seem minor but greatly impact the effectiveness in which a business card is able to make the right impression.
What are the most memorable business cards that you’ve come across? Did they reinforce or contradict the impression that you had of its owner? Do share photos of these with us at our Fusion Facebook page and don’t forget to leave us a comment.
Image by CoiffeurTeamLaurentius from Pixabay
