This one applies to tech entrepreneurs and the budding professional service provider. In both instances, prospects that you are in a sales cycle with are generally evaluating expertise, ability to deliver the solution promised, financial viability and therefore ability to service their account once the sale is made. Price is definitely a factor but in most instances, it is not the defining factor. The common thread running through the evaluation criteria is credibility and image is part of creating that sense of credibility, especially for vendors that are young in their company stage.
- Unless you are a real estate tycoon or heiress, driving a $200,000 European import does not endear you to your prospects or investors. Sure you can write it off, but doing so violates Rule #1 in entrepreneurship aka ‘Cash flow is King.’
- Sublease. See this post.
- Dress the part.
Entrepreneurs
It may be a little distracting for your prospect or potential investor to meet you for the very first time in your full startup glory – faded shorts/jeans, slippers, slightly stained, creased t-shirt/shirt, and optional hoody. Chinos or khaki pants paired with an ironed buttoned-down shirt are a safe choice and allow the attention to be on your concept/application and not your personal hygiene.
Professional Service Providers
Leave the designer labeled apparel for a special occasion. Wearing an outfit featuring multiple designer brands gives the impression that you are an ostentatious consumer, are insecure about your fashion sense, or just plain crass. Showing up in an assemble that is well-cut and well-fitted sends a better message.
What am I missing?
Image by lorilynnoliver from Pixabay
