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Agencies: When agreeing to an in-kind sponsorship
There are several immutable communications and negotiation rules that hold true for any type of business, industry and even country of business. These aren’t difficult
How to be queenly without the royal budget
This one applies to tech entrepreneurs and the budding professional service provider. In both instances, prospects that you are in a sales cycle with are
Adversity and startup lessons
These last 18 months besides running iFusion, I’ve been privy to an executive’s bumpy professional journey that had recently found a good ending. As with
How to create an effective trade show program
Six key tips on getting the most out of your trade show program.
What is “copyright jail” and how to avoid it
The general assumption is that companies would have full ownership rights to all designs and design files that they commissioned since these are “paid for.” The truth is a little more complicated.
Essential customer discovery data every startup must collect
I rarely meet a founder who relishes the now established practice of customer discovery. The process of “getting out of the building” to test the