This one applies to tech entrepreneurs and the budding professional service provider. In both instances, prospects that you are in a sales cycle with are generally evaluating expertise, ability to deliver the solution promised, financial viability and therefore ability to service their account once the sale is made. Price is definitely a factor but in …
Category Archive: Start-Up Tips
Permanent link to this article: http://jacquichew.com/2012/02/21/business-life-lessons/
Feb
19
Adversity And Life’s Most Important Lessons Part 1
These last 18 months besides running iFusion Marketing, I’ve been privy to an executive’s bumpy professional journey that had recently found a good ending. As with most things in life, it is from the journey and how we travel it that defines us and from which we derive life’s most important lessons. I will be …
Permanent link to this article: http://jacquichew.com/2012/02/19/life-entrepreneurship-lessons/
Jan
03
The Business of Business Cards
A new year brings changes and new beginnings. The checklist in starting a new business is often long and tedious. Some items are easily taken care of and others a little more difficult. Among the marketing items, the website, Linkedin company profile and even Facebook page get all the attention but little is given to …
Permanent link to this article: http://jacquichew.com/2012/01/03/business-business-cards/
Aug
24
Startup Presentation Tips for N00bs
I am going to be a part of a panel organized by the good folks at Grant Thornton and DLA Piper this morning on how to give great investor presentations. If you’re reading this, it means that the panel session is already over. But not to worry, I’ve included my tips and links and will …
Permanent link to this article: http://jacquichew.com/2011/08/24/startup-presentation-tips-n00bs/
Aug
12
5 Tips to Turn Marketing Agencies into Partners
Even though my consultancy iFusion Marketing works primarily with start-ups, in our brief 5-year history, we have encountered all manner of management styles, value systems and personalities. Most successful tech start-up founders share common traits of intelligence, tenacity, desire for precision and a certain level of tunnel vision that allows them to continue on their …
Permanent link to this article: http://jacquichew.com/2011/08/12/5-tips-turn-marketing-agencies-partners/
Apr
21
Startup Chicks “Getting Your Business Plan Funded” Panel
I moderated the April Atlanta Startup Chicks panel last night on “Getting Your Business Plan Funded” and it was a blast! Veteran investors Bonnie Herron, Melanie Leeth and Virginia Persons dropped funding gems throughout the panel discussion. Here’s a summary of the panel re-created completely from memory so if you were there, please fill in …
Permanent link to this article: http://jacquichew.com/2011/04/21/startup-chicks-getting-business-plan-funded-panel/
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