SOUTHWEST This is a local spot so if you aren’t in the Atlanta market, you probably didn’t see this. YELLAWOOD If you are a b2b marketer, you are probably salivating for a budget that allows you to have a Super Bowl ad. It is a great way to reach out to dealers, though. But the …
Category Archive: Marketing
General marketing topics.
Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-9/
Feb 05
Superbowl Ad Block 8
DORITOS I see a theme. Baby rules in a sling shot in this one. Grandma is no slouch either. eTrade Babies and dogs are the stars again this year. The idea of speed dating in the hospital’s baby room – BRILLIANT.
Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-8/
Feb 05
Superbowl Ad Block 7
CHEVY Most interesting Chevy commercial yet. Demographic appropriate. ‘We are Young” is a GREAT soundtrack. TELEFLORA I thought it was a Victoria Secrets spot but kudos to Teleflora for going a little edgy. SKETCHERS Mark Cuban and the cutest French Bulldog doing the moon walk with little sneakers. #Gameover CARS.COM I get the point but …
Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-7-2/
Feb 05
Superbowl Ad Block 6
DAVID BECKHAM Close-ups of Beckham half-naked for 30 seconds. #nuffsaid COKE You have to really like bears. Very cute and G-rated and very odd right after a near NC-17 spot with Beckham.
Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-6-2/
Feb 05
Superbowl Ad Block 5
BUDWEISER It was well executed but so very irrelevant to selling more product. Prohibition and a vintage feeling commercial at Superbowl doesn’t quite spell memorable. DORITOS One of the best ones this year. Interesting that they chose to make the dog the villain. Cats are usually the conniving ones in this sort of genre. CHEVY …
Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-5-2/
Feb 05
Superbowl Ad Block 4
We are 1/4 way through… BRIDGESTONE Can’t go wrong with Aikman and Sanders. Would they produce one for the World Cup and have Beckham be in it? GO DADDY Predictable, done but hundreds of thousands will go online. The first multi-channel integration this year. LEXUS Traditional but well done.
Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-4-2/
Feb 05
Superbowl Ad Block 3
BUD LIGHT PLATINUM Not sure if any of these will work in recollection tomorrow. But I do appreciate the hashtag. M+M Meh. A naked M+M is odd at best. BEST BUY Apparently pandering to the customer segment that has fled your base in an attempt to win them back is the point of this ad. …
Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-3-2/
Feb 05
Superbowl Pre-Kick-off Ad 2
Hyundai – Rocky Theme Nice way to articulate a brand attribute. Subtle way to remind us of the made here message. Apparently the ad was filmed at the plant and those are real employees. Bud Light Platinum Really, $3M for this? Anyone going to try Bud Light Platinum? Audi Perfect sound track. Perfect execution. Best …
Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-pre-kick-off-ad-2/
Jan 04
Is Your Product Viable?
If you agree that nothing is worse than building a product that no one wants to pay for, and you don’t really have a way to tell if your product concept is viable or not, this series of posts might shed a little light. Tons have been written about how to create a minimally viable …
Permanent link to this article: http://jacquichew.com/2012/01/04/product-viable/
Aug 12
5 Tips to Turn Marketing Agencies into Partners
Even though my consultancy iFusion Marketing works primarily with start-ups, in our brief 5-year history, we have encountered all manner of management styles, value systems and personalities. Most successful tech start-up founders share common traits of intelligence, tenacity, desire for precision and a certain level of tunnel vision that allows them to continue on their …
Permanent link to this article: http://jacquichew.com/2011/08/12/5-tips-turn-marketing-agencies-partners/
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