Category Archive: Marketing

General marketing topics.

Feb 05

Super Bowl Ad Block 18

SAMSUNG Was that a tablet, a phone? And the big deal is a stylus? Really? Does anyone remember the first Palm Pilot circa 2000? CADILLAC More uninspired car commercials. I challenge you to remember what this spot was about except that the model competes against the BMW 3 series.

Permanent link to this article: http://jacquichew.com/2012/02/05/super-bowl-ad-block-18/

Feb 05

Super Bowl Ad Block 17

KIA Sand Man tunes, Motley Crue, babes in bikinis and a car with the profile of something $10,000 more. I say this spot works. CAREERBUILDER Monkeys are back in CareerBuilder. Good 5 years ago. Now just meh.

Permanent link to this article: http://jacquichew.com/2012/02/05/super-bowl-ad-block-16/

Feb 05

Super Bowl Ad Block 16

HYUNDAI A car that restarts your ticker? Would have loved to been in on the brainstorm. BUD LIGHT Best Bud Light spot yet and they encourage supporting rescue dogs! This one will get talked about tomorrow.

Permanent link to this article: http://jacquichew.com/2012/02/05/super-bowl-ad-block-15-2/

Feb 05

Super Bowl Ad Block 15

HONDA Gen Xers rejoice on the Broderick/Bueller remake. Good for Honda for giving their agency creative license to go for it. METLIFE Blinked and missed it.

Permanent link to this article: http://jacquichew.com/2012/02/05/super-bowl-ad-block-15/

Feb 05

Super Bowl Ad Block 14

SOUTHWEST More local placements. I can think of better ways of spending their media budget. ZAXBY Yet another local ad placement. Uninspired but competent fast food ad.

Permanent link to this article: http://jacquichew.com/2012/02/05/super-bowl-ad-block-14/

Feb 05

Superbowl Ad Block 13

BUDWEISER Props for the dance mix of Sanctuary by The Cult. BRIDGESTONE TIm Duncan and Steve Nash showcasing the quietness of the Bridgestone basketball.

Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-13/

Feb 05

Superbowl Ad Block 12

ACURA Jerry Seinfield, aliens and Jay Leno in a flying squirrel suit. Definitely memorable and with a little more humor than the average Acura spot. GE Good spot as brand image ads go.

Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-12/

Feb 05

Superbowl Ad Block 11

FIAT Abiarth is a slightly unfortunate name. Try pronouncing it with a Southern accent. But the folks I am watching the game in were underwhelmed by the pay off. PEPSI MAX TOYOTA Love the slenderizing rain and the time traveling baby. Not quite sure I get the connection. COKE The 3rd bear installment finally made …

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Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-11-3/

Feb 05

Superbowl Ad Block 11

CHRYSLER Grave message, inspiring imagery and the baddest guy in Hollywood, Clint Eastwood, to deliver it. It doesn’t get any better. Kudos to Chrysler for delivering an inspiring ad that goes far deeper than selling cars, living the bling life and other trite modern desires.

Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-11-2/

Feb 05

Superbowl Ad Block 10

TOYOTA Vanilla. HULU Love the diabolical plot line continue. But without Alec Baldwin, it just lacks that something.

Permanent link to this article: http://jacquichew.com/2012/02/05/superbowl-ad-block-10-2/

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