The Business of Business Cards

A new year brings changes and new beginnings. The checklist in starting a new business is often long and tedious. Some items are easily taken care of and others a little more difficult. Among the marketing items, the website, Linkedin company profile and even Facebook page get all the attention but little is given to…

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5 Tips to Turn Marketing Agencies into Partners

Even though my consultancy iFusion Marketing works primarily with start-ups, in our brief 5-year history, we have encountered all manner of management styles, value systems and personalities. Most successful tech start-up founders share common traits of intelligence, tenacity, desire for precision and a certain level of tunnel vision that allows them to continue on their…

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