These last 18 months besides running iFusion Marketing, I’ve been privy to an executive’s bumpy professional journey that had recently found a good ending. As with most things in life, it is from the journey and how we travel it that defines us and from which we derive life’s most important lessons. I will be …
Category Archive: Business
Permanent link to this article: http://jacquichew.com/2012/02/19/life-entrepreneurship-lessons/
Jan
03
The Business of Business Cards
A new year brings changes and new beginnings. The checklist in starting a new business is often long and tedious. Some items are easily taken care of and others a little more difficult. Among the marketing items, the website, Linkedin company profile and even Facebook page get all the attention but little is given to …
Permanent link to this article: http://jacquichew.com/2012/01/03/business-business-cards/
Aug
12
5 Tips to Turn Marketing Agencies into Partners
Even though my consultancy iFusion Marketing works primarily with start-ups, in our brief 5-year history, we have encountered all manner of management styles, value systems and personalities. Most successful tech start-up founders share common traits of intelligence, tenacity, desire for precision and a certain level of tunnel vision that allows them to continue on their …
Permanent link to this article: http://jacquichew.com/2011/08/12/5-tips-turn-marketing-agencies-partners/
Jul
16
Black Hat PR + Winning at All Costs
It appears that the ongoing war between Facebook and Google is threatening to boil over yet again. Fresh from the embarrassing smear campaign that Facebook hired Burson-Marsteller to conduct in the media against Google in May this year, it looks like Brin and Co. may be taking the PR offensive this go around. Black hat …
Permanent link to this article: http://jacquichew.com/2011/07/16/black-hat-pr/
Loading tweets...