Permanent link to this article: http://jacquichew.com/2014/11/18/world-affairs-council-atlanta-panel-recap/
My very first experience at a Product Camp unconference was educational, productive and exhilarating. Held at the GTRI conference center in Midtown Atlanta and organized by John Peltier, Jason Brett and a bevy of dedicated volunteers, it was probably one of the best non-leisure uses of a Saturday I’ve had in a while.
In the spirit of the unconference, all sessions are determined on event day by popular vote. Those proposing sessions go on stage to give their respective pitches in 3 minutes or less. Powered by an all-star panel of product management experts, my proposed panel got the thumbs up from attendees. Kudos to panelists Jeff Lash of Sirius Decisions, Andrea Moe of AirSage and Chidi Afulezi of redKola Digital. Here’s a recap of what was discussed:
On measuring successful product adoption:
- Defiine metrics for success before a product is introduced to its audience
- Positive reviews and word of mouth are common measures of success for B2C products
- Mobile apps are measured by the number of downloads; those with in-app purchases are able to track conversions
- Product usage is a common measure of adoption for B2B products but the volume of support calls could be an indicator of success
Permanent link to this article: http://jacquichew.com/2013/08/25/recap-product-adoption-panel-product-camp-atlanta-2013/
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Cherry Bekaert rolled out a new look earlier this year and I have to say, the results are night and day. The company challenged professional services brand marketing firm Hinge Marketing with a re-branding project that would bring the Cherry Bekaert visual identity in line with the company’s role as a trusted partner in accounting and other vital business matters. The new visual identity also had to appeal to a national and potentially global clientele.
The tagline along with the new shortened company name, presented in a fresh new color palette and typeface, is modern but yet still approachable. The mark, Continue reading “Review: Cherry Bekaert Brand Identity Make-Over” »
Permanent link to this article: http://jacquichew.com/2013/04/25/review-cherry-bekaert-brand-identity-make-over/
If we are driving less, socializing virtually more and the resulting outcome is the demise of the suburb, what’s the next stage for the ‘burbs?
Permanent link to this article: http://jacquichew.com/2013/04/23/infographic-burbs-decline/
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Leap Motion was one of the companies that made a big splash at SXSW 2013. The San Francisco-based company makes hardware and software that enables gestural control of devices. According to the company website, these units will be available May 13 and is priced at $79.99.
Described as bringing a “Minority Report” experience, the company is taking a page off Apple’s App Store approach and is currently in the process of attracting more developers to use its SDK and presumably stock Airspace, its app store with Leap Motion-enabled games and applications. Company representatives cite this strategy as the reason for pushing the launch date from February to March to now, May 13.
Permanent link to this article: http://jacquichew.com/2013/03/21/leap-motion-sxsw-2013/
Mashable smartly hosted Grumpy Cat, the meme sensation at SXSW this year. The frowning feline commanded lines that sometimes ran four blocks long. The intellectually snootie can lament the demise of intelligent discourse at SXSW all they want but Grumpy Cat’s popularity cannot be denied. Here’s a disappointed fan who didn’t get to see her royal highness, whose real name is Tardar Sauce, at the festival. See this story in Time.com on our favorite kitty. Continue reading “Near Grumpy Cat Sighting at SXSW 2013” »
Permanent link to this article: http://jacquichew.com/2013/03/20/grumpy-cat-sighting-sxsw/