My very first experience at a Product Camp unconference was educational, productive and exhilarating. Held at the GTRI conference center in Midtown Atlanta and organized by John Peltier, Jason Brett and a bevy of dedicated volunteers, it was probably one of the best non-leisure uses of a Saturday I’ve had in a while.
In the spirit of the unconference, all sessions are determined on event day by popular vote. Those proposing sessions go on stage to give their respective pitches in 3 minutes or less. Powered by an all-star panel of product management experts, my proposed panel got the thumbs up from attendees. Kudos to panelists Jeff Lash of Sirius Decisions, Andrea Moe of AirSage and Chidi Afulezi of redKola Digital. Here’s a recap of what was discussed:
Call of Duty Launch Event By Smartyhall, on Flickr
On measuring successful product adoption:
Defiine metrics for success before a product is introduced to its audience
Positive reviews and word of mouth are common measures of success for B2C products
Mobile apps are measured by the number of downloads; those with in-app purchases are able to track conversions
Product usage is a common measure of adoption for B2B products but the volume of support calls could be an indicator of success
Cherry Bekaert rolled out a new look earlier this year and I have to say, the results are night and day. The company challenged professional services brand marketing firm Hinge Marketing with a re-branding project that would bring the Cherry Bekaert visual identity in line with the company’s role as a trusted partner in accounting and other vital business matters. The new visual identity also had to appeal to a national and potentially global clientele.
By the looks of it, Grumpy Cat stole the show this year. And as for Tweeters, Atlantans disappointingly did not rank. Look out for a video on Leap Motion which made it to this infographic in an upcoming post.
Leap Motion was one of the companies that made a big splash at SXSW 2013. The San Francisco-based company makes hardware and software that enables gestural control of devices. According to the company website, these units will be available May 13 and is priced at $79.99.
Described as bringing a “Minority Report” experience, the company is taking a page off Apple’s App Store approach and is currently in the process of attracting more developers to use its SDK and presumably stock Airspace, its app store with Leap Motion-enabled games and applications. Company representatives cite this strategy as the reason for pushing the launch date from February to March to now, May 13.
Long Lines for Grumpy Cat at SXSW 2013, image by Lotus Carroll on Flickr
Mashable smartly hosted Grumpy Cat, the meme sensation at SXSW this year. The frowning feline commanded lines that sometimes ran four blocks long. The intellectually snootie can lament the demise of intelligent discourse at SXSW all they want but Grumpy Cat’s popularity cannot be denied. Here’s a disappointed fan who didn’t get to see her royal highness, whose real name is Tardar Sauce, at the festival. See this story in Time.com on our favorite kitty. Continue reading “Near Grumpy Cat Sighting at SXSW 2013” »